Augmented
reality is on its way as a demented marketing label for new tech
wizardry: the latest catch-all term for describing innovations on
your telephone or trainers.
They're
standard wearable sneakers, but with a little extra: each one has a
code on its tongue. Show this code to your webcam to call up the 3D
Adidas Originals Neighborhood through your browser.
At this
point, your shoes are now game controllers, as your Webcam translates
your shoes' movements into the virtual world. Walk the neighborhood
and choose one of three games to play. A Star Wars storm trooper
game, where you use your shoes to aim and fire paintball balloons,
will launch February 10. Two more games, a skateboarding game and a
DJ Hero-style game, will follow this spring
Not
convinced by this trainer trash, then just begin to hear the rush of
media releases on how their phone hits reality. The new Samsung will
suffice:
However, Samsung
has also added the Layar - yes, that's how it's spelled - Reality
Browser app, which provides “detailed visual guides” of your
current location using augmented reality technology and GPS.
The feature could
be used, for example, to discover which nearby pubs are showing that
all-important football match. Each drinking hole showing the match
would instantly appear on your virtual map as you move the phone
around.
That
seems to be an all-singing and all-dancing map. The label precedes
the magic, methinks.
Augmented
reality is defined as the
the
next big thing in the digital sphere, allowing computer generated
images to be superimposed into real-life scenarios using camera
technology.
We
are in the initial phase where hype outruns hope and market errors
funnel products towards a profitable demand space. Will it be as
profitable and as disruptive as they hope? Only if it connects with
the social net, but that will be another story.