Another understated innovation of 2010 is the QR (Quick Response) code, linking mobile phones and existing logistics chains. It is the invasion of just-in-time to retail and consumers. The history of the QR code is one of catch-up, not creativity. QR codes have been used in Japan since 1994 and are now being utilised in the West.
As with all black boxe, adoption is driven by a purposeful agency:
This adoption only took sixteen years: not all innovation happens in the now. One wonders what other tools from mobile saturated cultures will find their way to our shores.