Augmented reality is on its way as a demented marketing label for new tech wizardry: the latest catch-all term for describing innovations on your telephone or trainers.
They're
standard wearable sneakers, but with a little extra: each one has a
code on its tongue. Show this code to your webcam to call up the 3D
Adidas Originals Neighborhood through your browser.
At this
point, your shoes are now game controllers, as your Webcam translates
your shoes' movements into the virtual world. Walk the neighborhood
and choose one of three games to play. A Star Wars storm trooper
game, where you use your shoes to aim and fire paintball balloons,
will launch February 10. Two more games, a skateboarding game and a
DJ Hero-style game, will follow this spring
Not convinced by this trainer trash, then just begin to hear the rush of media releases on how their phone hits reality. The new Samsung will suffice:
However, Samsung has also added the Layar - yes, that's how it's spelled - Reality Browser app, which provides “detailed visual guides” of your current location using augmented reality technology and GPS.
The feature could be used, for example, to discover which nearby pubs are showing that all-important football match. Each drinking hole showing the match would instantly appear on your virtual map as you move the phone around.
That seems to be an all-singing and all-dancing map. The label precedes the magic, methinks.
Augmented reality is defined as the
the next big thing in the digital sphere, allowing computer generated images to be superimposed into real-life scenarios using camera technology.
We are in the initial phase where hype outruns hope and market errors funnel products towards a profitable demand space. Will it be as profitable and as disruptive as they hope? Only if it connects with the social net, but that will be another story.