From an advertising stance, and perhaps a political one following Iran, Twitter has reached the tipping point in terms of information flow and overload.
Just a couple of years ago, the speed of news was dependent on the rate
at which someone could blog or a news outlet could publish a report
online. Now, news is broadcast instantly via Twitter and the vast array
of social networks. The only time I'm not inundated with the latest
happenings is when I'm asleep.
Within this faster and instantaneous flow, brand management has become savvier, as the Domino's Pizza response shows. Even the dinosaurs are beginning to catch up.
Although not all advertising and marketing activities have shifted over to the internet, the entire industry is now imbued with the practices spawned by this wave of innovation. The current downturn is passing through a phase of consolidation, as providers catch up through analytics and metrics. Unable to grasp the crystal ball (as if I could do any better), they will again be hit by the next wave, whose impact remains unclear for now.
Business cannot afford a breather in World 2.0.