The initial onset of the credit crunch, accompanied by the perception that the government is doing something, has led to a swing back to Labour and a softening of Cameron's lead. The latest Yougov poll shows a nine point lead for the Tories, and reflects a "lacklustre response" to the crisis according to the newspaper. Certainly, Osborne's antics on the yacht have distracted a Tory response to the country's problems and demands that they search for a telling narrative.
This shows the problem that all Oppositions face in the event of a crisis, even against the pronounced twists and turns that Brown makes with figures and events. They are unable to create much of the narrative as a bipartisan approach is usually called for, and calling for alternatives at this stage is difficult, as the government will often steal the wolf's clothing.
The better press management of the last few weeks has been premised on one simple fact: the urge to bury bad news is again clear; evasion is in; and mendacity is the order of the day - accusing opponents of 'punch and judy' politics whilst taking measures to undermine them through press manipulation and leaks. Labour do not wish to lose this election and are turning to all means necessary: the spigots of public finance and the leaks to damage politicians. First Osborne, later Cameron.
Will these work? The key to this story rests upon the public's reaction to the recession. We know that they favour tax cuts to public expenditure, and that they have been impressed by the government's handling of the crisis so far.This is primarily due to the renewed opportunities for spin that the credit crunch gave coupled with a natural turn to the state for security.
Now that we face the normalisation of politics, as last PMQs demonstrated, will Labour continue to climb in the polls, or will we see a reversal as the economy crumbles? If the party wins Glenrothes, then we could see an improving trend for a while, and a return of that phrase, 'midterm blues'.