At some time during the past decade, workers began to notice that their domestic computers and communications were surpassing the tools on which they worked. Before the firewall was a boundary of privilege, since only larger companies were rich enough to afford all of the new goodies that came to pass every year (unless one was wealthy or an early diy adopter). Now, it retards progress and more workers notice that their information rich lives are only replicated on their personal smartphones. That will make work a pretty barren place for the next generation, used to more than just email for their lives.
That the current tools of social media will penetrate the majority of workplaces is a given. What form it takes is unknown. Some will build internal models. But the key is privacy versus transparency. Social media is outward looking and has colonised the longstanding kingdoms of brand management and marketing. Reshaping the internal institutions of companies will prove a very different process and extremely challenging to the current command and control hierarchies that have developed to meet corporate and regulatory needs.
